Our story

Everyone likes to reminisce from time to time, even missing the days when we were kids doing everything without a worry

A lot of daring, a little innocence and pure faith that there is no limit that the world can place in front of us.

That’s our essence, Pure Childhood was founded out of pure love and the creation of collections that relate exactly to those childhood memories of all of us, for all ages, for every occasion.

Our brand is here to remind you those limitless days with a quality and classic gold plated style of rock & roll, shots of color and lots of 90’s vibes.

We invite you to join us and fall in love with those moments where fashion and love for our childhood years come together.

and always remember:

Cool kids never die